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TREND WATCH: Rural toile de jouy prints


Toile de jouy fabric originated in France patterns usually depict pastoral scenes. This fabric is printed in monochrome and is a synonym for 18th century french style. Toile adds a touch of french glamour with traditional designs on bold colours or unique contemporary reinterpretations of the fabric.  

Toile fabric trend is on the rise after nearly a decade of decline. The roots of toil fabric are in the Indian printed cotton and has a long history as a famous upholstery fabric. The fabric works best with antique French bergeres and elegant chairs.

The pattern formally famous as toile de jouy is greatly inspired by traditional chinese porcelain prints & designs. It is identifiable by its floral motifs, landscape scenes rendered in lovely red & blue hues.

Toile fabric is popping up again and making its way in the form of vintage inspired decor like toil cushions in different colors, curtains, elegant linens. The muted colors and prints in the fabric such as green and white, refreshing grey and white are used for classic table cloth and create beautiful bedding mix with different designs and textures.

And beyond decor, if you are particularly smitten with toile fabric then don’t think twice and wear it head to toe! Toile prints feel fresh and patterns can be splashed onto everything from leggings, skirts, coats to tops in contrasting colors.

Lovely combinations of toile fabric in white and blue are popularly used for swimsuits making your summers all dreamy and memorable.

You can try the trend with toile de jouy pants and trousers by simply styling it up with neutral colors for fresh & comfy summer look. Toile-print blouses and frocks make for breathable fabric. And Toile dresses  for a long evening out or dinner party.

Soft patterns of toile are gaining popularity as they can be rendered to create maxi dresses, formal shirts and casual shorts.

You can create numerous street style looks with various combination of Toile patterns and designs such as birds with coffee cups, flowers with brooklyn bridge,

Toile de Jouy can be used prominently as a jacquard, embroidered, print, in satin, silk, lace and on a trench coat.

Choose from a wide variety of toile fabrics from Use it for upholstery, drapery, quilting and apparel. To Give a  contemporary spin, choose a reverse toile where the pattern is pale-hued against a bold base colour.